What is Interactive Television?

Interactive television combines the entertaining nature of television with the interactivity of the Web...all on one screen. It's delivered wherever your audience is watching: on their televisions, mobile devices and PCs. Millions of viewers are exploring products, interacting with brands, learning more about their favorite shows and even making purchases.

The benefits are real:

• Dynamic. Captures viewers at their point of passion and provides a deeper engagement
• Engaging. Gives programmers and advertisers the ability to have a real-time, two-way conversation with their viewers and enables immediate viewer response
• Effective. Allows viewers to access highly targeted content within specific geographies
• Measurable. Brings a measurable ROI to television with real-time, Web-like performance metrics and reporting